Background: Life’s Blue LLC is a new family owned home staging company trying to gain more traction in the real estate world of DFW.
Problem: As a new business, Life’s Blue needed a good way to get new clients without being able to rely on word of mouth.
Solution: I wrote a variety of emails for Life’s Blue, starting by addressing the trends of the current market to establish relevance and gain readers’ attention. I kept the email short, without forgetting to communicate a string of benefits, and closing the email with an attractive offer (discount).
