Background: Precor is a high level, commercial weight lifting equipment company that sells equipment sets & machineries to gyms of all types across the country.

Problem: Weightlifting & gym equipment is among the highest upfront costs a gym faces. Big ticket items like this are harder to sell to smaller gyms with a smaller budget, like Fitness Nation.

Solution: I appealed to a small-gym owner’s need to minimize expenses, manage the challenge of maintenance, and competing with larger gyms. I validated the owners struggle of keeping up with household gym names, as well as managing traffic flow during peak hours, and provided Precor as the solution to all of these problems. I threw in some more benefits of investing in Precor equipment, but for the most part, kept it short and sweet.